Google Ads that
pay for themselves.
Most businesses throw money at Google Ads and hope for the best. We build campaigns where every click has a purpose and every pound drives measurable return.
Get Your Free Google Ads (Manchester) Audit
No obligation. No jargon. Just a clear breakdown of what's working, what's not, and what Mike would do differently.
How to get more leads from Google Ads
Stop paying for irrelevant clicks
Most Google Ads accounts waste 30-40% of budget on search terms that will never convert. We audit your search terms weekly and build aggressive negative keyword lists that protect your spend.
Match your landing pages to intent
Sending ad traffic to your homepage is like giving directions to the wrong building. We ensure every ad group points to a page built specifically for that search intent.
Use smart bidding properly
Automated bidding only works when it has clean data to learn from. We set up conversion tracking correctly first, then let the algorithms do what they do best.
Test relentlessly
Ad copy, landing pages, audiences, bid strategies. We test everything. The campaigns that win in month 6 look nothing like the ones we launched in month 1.
Google Ads campaign types we manage
Search Campaigns
High-intent keyword targeting that puts you in front of people actively searching for your services in Manchester and beyond.
Shopping Campaigns
Product feed optimisation with custom labels, priority bidding, and margin-based strategies for e-commerce businesses.
Performance Max
Google's AI-driven campaign type, properly configured with asset groups and audience signals that actually guide the algorithm.
Display & Remarketing
Banner ads and retargeting that keep your brand visible across millions of websites after someone visits your site.
YouTube Ads
Video advertising on YouTube targeting users by interests, demographics, and search behaviour.
Local Service Ads
For service businesses wanting to appear at the very top of local search results with the Google Guarantee badge.
Get Your Free Google Ads (Manchester) Audit
No obligation. No jargon. Just a clear breakdown of what's working, what's not, and what Mike would do differently.